Privacy Policy

This Privacy Policy explains how New Silhouette processes personal data when you use the website, contact us, or request tailoring, alteration, remodelling, or upcycling services. It applies to inquiries, consultations, project assessments, quotations, approvals, workshop visits, and related administrative activity.

Policy guidance

This introduction outlines how the policy is organized and where to find key information.

Use of information
Handled under this policy framework
User rights
Requests and access options are described below
Support channel
01 · Collection

Data We Collect

We may collect identifiers and contact details, project details about garments or materials, booking and communication records, payment-related information, and technical data such as device, browser, and usage information. Where a customer supplies garments or materials for review, we may also process information needed to assess condition, construction, fit, and requested alterations or remodelling.

The categories of data collected depend on the service request and the way the website is used.
02 · Sources

How We Collect Data

We receive data directly from users through inquiry and contact forms, email, phone, workshop visits, and booking or collection arrangements. We also generate limited records from service administration, such as consultation notes, quote records, approval status, and website usage logs. If a project involves customer-supplied garments or materials, we process the details needed to review them for the requested work.

Information is obtained from direct submissions, workshop interactions, and basic site activity.
03 · Cookies

Types of Cookies

We may use session cookies to keep the site functioning during a visit, preference cookies to remember basic settings, and analytics or performance cookies to understand how the site is used. These tools help us maintain security, support form submission, and improve site reliability. We do not use cookies to collect more information than is reasonably needed for those purposes.

Cookie use is limited to common operational and analytical purposes.
04 · Controls

Cookie Controls

We use standard browser cookies and similar technologies that may be controlled through browser preferences, device settings, or other tools that block or delete stored data. Some site functions may not work properly if certain cookies are disabled. Where required, we may present a notice that allows users to manage non-essential cookies before they are set.

Cookie settings can be adjusted through the browser or device controls available to the user.
Privacy Office

Contact Information

Email contact
Telephone contact
+91 81228 38049
Postal address
66, Muthaiyah Street, Vellala Teynampet, Chennai, IN, 600086
Privacy contact

Purposes of Processing

We use personal data to respond to inquiries, assess garments and materials, prepare quotations, manage approvals, carry out remodelling or alteration work, arrange collection, and handle related communications. We also use data to operate and secure the website, maintain business records, process payments, manage customer support, and comply with legal or accounting obligations. Where needed, we may use project records to review workmanship issues or to support future instructions on the same garment.

Processing is tied to the service request, site operation, and compliance needs.

Sharing With Service Providers

We may share personal data with service providers that support website hosting, communications, record keeping, payment processing, or other operational functions. We may also share project information with persons involved in the requested work, such as staff or contractors acting under our instructions. These recipients are expected to use the data only for the services they provide to us and to keep it confidential where appropriate.

Operational recipients are limited to those needed to run the business.

Subject to applicable law, individuals may request access to their personal data, correction of inaccurate information, deletion of data that is no longer needed, or restriction of certain processing. Where processing is based on consent, that consent may be withdrawn for future processing. Some requests may be limited where we must keep information for legal, contractual, or operational reasons.

Available rights depend on the nature of the data and the legal basis for keeping it.

To make a privacy request, provide enough information for us to identify the relevant record and understand the request. We may ask for additional details to verify identity or to confirm the project or communication involved. If a request cannot be fully actioned, we will explain the reason where permitted by law.

Requests are handled after reasonable verification of identity and scope.

We retain personal data for the period needed to manage inquiries, complete projects, maintain business records, resolve disputes, and meet legal or tax obligations. When data is no longer required, we delete it or anonymise it where practical. Some records may be kept longer if necessary for compliance, security, or evidence of completed work.

Records are kept only for as long as needed for service, accounting, or legal purposes.

We may update this Privacy Policy from time to time to reflect changes in our data practices, website features, or legal requirements. The revised version will apply from the date it is posted unless a different effective date is stated. Users should review the policy periodically to stay informed about current practices.

We review this notice when our practices or legal obligations change.